Hughie Pale Lager site

 

Client: Pinnacle Drinks
URL: hughiebeer.com.au
Role: Art direction, UX/UI design
Date: August 2020

Send it down!

Meet Hughie. Australia’s new go-to for a light, refreshing beer. The perfect drought-breaker for days when it’s hotter than a shearer’s armpit, Hughie’s lightly-hopped refreshing brew is crafted on country from 100% Aussie hops and malt. It’s crisp, thirst-quenching and satisfying.

Named after “Send ‘er down, Hughie” the bushman’s legendary plea for refreshing rain in times of drought, today Hughie more than answers the call.

Pinnacle Drinks came to us in need of bringing this story to life. I think we answered the brief.

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