Winning Warringah

Client: Zali Steggall
Role: Art direction
Copywriter: Dof Dickinson
Date: June 2019

I was given the task of creating a brand for Zali Steggall, the independent candidate for Warringah who won Tony Abbott’s seat in a landslide. As well as creating the brand, messaging, billboards, TVCs, direct mail and display advertising, we used highly targeted segmentation with real-time analytics on social media to talk to different demographics with appropriate messages.

With blue taken by The Liberals, red with Labour and The Greens with green, we needed to give Zali a colour combination to make her own and memorable for the people of Warringah.