GO NEXT LEVEL

Client: ANZ Plus
Role: Creative Direction
Agency: Special Group
Date: July 2022

ANZ Plus have created a new app to help make banking simpler, smarter and easier. It’s the start of your journey towards better financial wellbeing and is designed to help you GO NEXT LEVEL.

The campaign consisted of three TVCs, radio, social, digital, OOH and full station domination takeovers at Southern Cross Station in Melbourne and Martin Place Station in Sydney.

I came in as a Freelance Creative Director, to lead the execution of the campaign across all of the above deliverables. It was extremely fast paced but fun, as I worked with a talented bunch of people who are great at what they do.