Samsung Galaxy launch

Client: Samsung
Role: Creative direction, design direction
Agency: R/GA Singapore
Date: March 2022

The launch of the latest range of Samsung Galaxy devices was a 24-hour moving beast with teams working around the clock across the USA, South America and Asia.

I was part of the CRM team which focussed on digital assets such as eDMs, online banners and social. My role was to lead the design teams across Singapore and Indonesia whilst also working with the New York and Buenos Aires teams on a daily basis.

I also had the task of creating the visual style for each of the launch phases and templates which were used across all of the teams, with the challenge of giving each phase of the launch its own unique look.

We developed a beautiful and effective campaign which flowed nicely across a range of digital assets. Some of which are shown below.