Foxtel rebrand

Client: Foxtel
Role: Design direction
Agency: In-house at Foxtel
Date: March – July 2022

Foxtel needed to take their brand in a new and modern direction to keep up with the emerging streaming services such as Netflix and Stan.

To help with this, The Wayfinder was created. Foxtel’s brand motif. The Wayfinder is a visual metaphor for Foxtel’s adventure spirit. Used from print through to digital and animation, a versatile graphic device, The Wayfinder is Foxtel’s compass. It takes the viewer on a journey through many stories, and guides the viewer back to Foxtel, every time.

I joined the brand team on a contract, to help roll out this new and exciting brand across hundreds of touch points. I loved my time at Foxtel and worked with a bunch of great people.