Up-front CX

Client: Medallia
Role: Concept, Art direction
Copywriter: Lucas Dorrell
Date: November 2017 

How do you tell the bosses of the biggest companies in the world that their CX stinks? Get their customers to do it.

We created a highly-personalised, high-value DM piece – where we sent each C-Suite target a set headphones and a recording of their customers’ social commentary collected from Twitter, Facebook, Instagram, LinkedIn et al.